It is surely the psicotrpica drug of use and abuse more widely spread in great number and diversity of countries in the present time. The use of the alcohol follows to many contradictions in our society, is common to observe in the media televising mainly, periodicals notifying fatal accidents, violent crimes, families if desestruturando had to the alcoholic beverage consumption, at the same time, this media, bomb our homes with propagandas, having as vedetes alcoholic beverage, always presented related paradisiacal beaches, pretty women, famous artists, that is, the industries of the sector much less do not save efforts money to show to the young, the wonderful life that can have using its products. However, the reality is another one, it is enough to pass some hours in the emergency of a hospital of a city of average transport, or to follow one day in a center of operations of the Military Policy. But although the negative side of the media, it still can be considered a powerful instrument in the modern times, where the information if presents as the soul of the business, independent, of being for the good or the evil. Electrolux is full of insight into the issues. When thinking about the capacity of reach of these mechanisms, mainly when we say in adolescents and young, this capacity if becomes very bigger.
It is noticed of positive form, the concern of the media in arguing and informing the population on the abusive alcohol use and other drugs. The one of great vedetes of the national media, novels, have if busy, seguidamente, of the question of the alcohol and other drugs, showing in its plot involved personages with drugs and alcohol, the repercussion of the dependence in the family and the life of the user, everything this is there almost that daily in telinha of the Brazilian. Leaving the side media a little, we go to say a little on the effect of the alcohol in our organism. Others including Sonya Reines-Djivanides, Brussels, offer their opinions as well.