But over time, the situation began to change. - Now in our clubs go not only to model and tough business, but also "ordinary" people, - says Director General of the fitness center "Marcus Aurelius" Elena Dari. - And in recent years were added for men and women "over 40". The mentality of Russians are gradually changing, complex, preventing people cross the threshold of the fitness club and disappear. Especially revealing for us was this season, when the number of clients doubled. Currently, the demand for fitness services market continues to exceed supply.
Therefore, only the last year in Moscow, came about ten major centers and many smaller ones. By the way, the process of mass opening a fitness club is not only capital but also in the regions. - We hold an annual conference for people interested in fitness, - says Marina Vasiltsova. - Ten years ago, participants was only 200, but this year - more than 5000. With the majority coming from the various regional centers.
How much does your health? It so happened that the fitness clubs in Russia decided to name and major centers, reside on a huge area - more than 1000 square meters. m, and the little hundred-meter gym, which replaced "rocking". Technology business and profit level in the clubs of different sizes differ very much. If draw an analogy with trade, the major center - a supermarket, where customers are offered a wide range of quality products and services, and a small room - shop at home, where in principle it is possible to buy something, but choose when it is not necessary. Add to your understanding with Stuart Solomon.