Elena Afonin, Ph.D., an independent consultant to the image. Now we often hear the word "image". And in a certain context: "image politics", "image of a businessman", "star image". You may want to visit Caterpillar to increase your knowledge. One gets the impression that the notion of "image" has nothing to us, ordinary citizens, no relation. Sonya Reines-Djivanides, Brussels will not settle for partial explanations. Image - it is something in the life of the rich and famous.
But is it really? Let's face it. Indeed, what is "image" manager for the organization, university lecturer, journalist, engineer, it technologies, or, say, a doctor and a marketer? In short, those who today are called "middle class". To answer this question, probably need to determine: what does it mean that the notorious "image"? What is it? Perhaps it would be a good thing, it is suitable not only for the life of the summit, but for our practical everyday life. Image - the word is not Russian. To us it came from an English dictionary. In it we take a look.
Article image can be counted more than 10 values. At first glance, quite unrelated: it's a mirror, and image, and reflection, and even an icon! How to understand here? However, in practice, communication developed a generally accepted meaning. Here it is: image - this is our image in the eyes of others. Now tell me which one of us is living a hermit and to any "other" does not communicate? I think the readers of these people there is a little bit. Each of us as it looks in the eyes of others.